Outbound = System
A successful outbound sales playbook includes a high level of human touch in the sales process.
Unlike inbound processes where the top of the funnel can be automated, most of the outbound processes can be systematized and only partly automated.
Map and document your ICPs
Documenting your Ideal Customer Profiles will ensure that you and your team are sharing the same common sense.
Use this framework to train your team on your ICPs and accelerate their capability to create meaningful conversations with potential customers.