We ♥ ABS
Leverage (or implement) an efficient Account Based Selling strategy.
What really matters in any ABS playbook is not the number of contacts in your CRM but the number of accounts currently active vs. the ones you can re-activate.
Your CRM must work for you, not the other way around.
Speed matters! Run sales sprint
With our agile B2B sales framework, you can measure key activities and ratios at every stage of the sales funnel.
Use this information to quickly adjust your tactics. Crash or tune ‘till you make it work and quickly double-down on your success.
Data over opinions
The amount of data you have and can add to your CRM can be overwhelming.
A simple workflow and data hygiene can ensure your team focuses on the prospects that are most likely going to close based on data.
GDPR + Outbound sales
GDPR must be taken seriously when designing and implementing outbound sales processes for the EU markets.
Your CRM setup and processes must respect your prospect data privacy rights.